Vacancy
City

Vacancy • Delegate Sales Manager - London

New,
2025-11-13 2025-11-13
Jobs • London
£ 48652.55 per annum
Company: Fastmarkets
Location:
UK
Job DescriptionThe RoleWe are seeking a driven and commercially astute Delegate Sales Manager – to lead and optimise the delegate sales function across a portfolio of industry-leading B2B conferences. This is a hands-on role with dual responsibility: directly owning revenue delivery and a sales territory while managing and developing a high-performing delegate sales team. Delegate sales are inherently transactional, volume-driven, and highly responsive to market sentiment, pricing, and timing—requiring strong day-to-day execution, data accuracy, and tight process discipline to maximise bookings and revenue yield.The role is pivotal in driving sales efficiency, embedding data-led processes, and ensuring the effective use of CRM and sales enablement tools. The ideal candidate will combine operational rigour with strategic oversight to improve sales output, forecasting accuracy, and overall commercial performance. Collaboration with the Senior Sponsorship Sales Manager and the Head of Marketing will be critical to aligning sales strategy with audience acquisition and broader commercial goals.PRINCIPLE ACCOUNTABILITIESAs the Delegate Sales Manager, you will be accountable for delivery in the following areas;Team Leadership: Recruit, coach, and lead a high-performing delegate sales team, fostering a culture of accountability, commercial excellence, and continuous professional development.Revenue Ownership: Drive personal revenue performance within a defined territory or portfolio, consistently meeting or exceeding targets.Client Relationship Management: Build and maintain long-term relationships with senior decision-makers at key accounts to secure recurring, high-value delegate bookings.Sales Process Optimisation: In collaboration with the Senior Sales Manager – Sponsorship, embed best-practice sales processes to drive consistency, efficiency, and impact. Champion the use of Salesforce, Zoom, Conversica, and AI-powered tools to streamline operations and enhance productivity.Data & CRM Integrity: Ensure complete, accurate, and timely data management in Salesforce to support pipeline visibility, reliable forecasting, and strategic decision-making.Strategic Sales Planning: Design and implement sales strategies in conjunction with the Marketing and Production teams that align with event audience strategy to maximise delegate revenue and retention.Product Innovation: Develop compelling, customer-centric delegate packages that enhance value and support broader commercial objectives.Customer Insight & Responsiveness: Position the delegate sales team as a proactive insight engine—capturing customer sentiment, surfacing emerging concerns early, and supporting cross-functional mitigation strategies.Performance Metrics: Work with the Managing Director to define, track, and embed key sales KPIs, ensuring consistent execution, improved pipeline management, and data-driven performance management.Market Intelligence: Stay attuned to industry trends, competitor activity, and audience behaviours to maintain a competitive edge and inform go-to-market strategies.Forecasting & Reporting: Deliver accurate weekly and monthly revenue forecasts, pipeline reports, and performance insights to inform senior leadership and event planning.Cross-Functional Collaboration: Partner with marketing, sponsorship sales, production, finance, and operations teams to align delegate revenue goals with wider event execution and growth strategies.Key relationships:MD,Sales DirectorHead of MarketingSales TeamsCRM TeamProduction TeamMarketing TeamOperations TeamCommercial Finance Team
Updated: 14 November 2025


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