Jobs, fresher vacancy - Marketing Manager (JR100804) • UK

Company: Clarion Events

UK

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.The Opportunity: An opportunity has arisen for a highly motivated and experienced marketer to join the Phacilitate team as a Marketing Manager. The successful candidate will play a key role in the strategic planning and delivery of cross-channel marketing campaigns for our award-winning products.The ideal candidate is a strategic thinker and an experienced marketing expert with a proven track record of planning and executing year-round event marketing delivering growth for B2B events. They will be able to juggle multiple projects; interpret data to make recommendations; and demonstrate an ability to make strategic business decisions.We dream big and the right person for this role will too. We are looking for someone with the know-how to manage their role as the campaign evolves from the daily basics to someone who can focus on the “big picture” aspirations when developing campaign plans.Key Responsibilities:Strategy and Execution Develop a strong understanding of our products, customer, and competitive landscape and coherently translate these into effective strategies alongside the Senior Marketing Manager. Work with the Senior Marketing Manager to develop and implement a comprehensive year-round multi-channel marketing strategy connecting our customers’ needs and commercial drivers to the creation of an exceptional buying journey to achieve financial goals, increase engagement, and brand equity. Working closely with the Marketing Operations team to use data to create a continuous feedback loop to management on key customer behaviours and engagement trends, making recommendations to the Senior Marketing Manager on ways to adapt the marketing strategy. Work with the digital content creator as brand guardian to ensure all promotional materials and campaigns are on brand and message. Continuously evaluating campaign key performance indicators and making recommendations for improvements to campaigns in order optimise campaign results. Accountable for reporting and predictive analysis surrounding yields, run rate, audience breakdown, and retention to Senior Marketing Manager. Devise, implement, manage and measure strategies to drive engagement and conversion rates of event attendees and members, turning prospects into advocates as they progress through the customer value journey. Research key media partnerships to gain maximum exposure of our products to relevant audiences and to help acquire new data and work with the Marketing Executive to fulfil these. Use the customer playbook to create persona-based marketing messaging for a range of marketing platforms including websites, social media, emails, and brochures to engage our audience and better align customer needs with our products. Partner with the Commercial function to develop the activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders. Monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process. Help drive online traffic with web-related campaigns (SEO, Google Adwords, PPC). Work alongside the Senior Marketing Manager and wider marketing team to develop a continuous test and learn approach across channels. Technologies Work with the Senior Marketing Manager and MOPs to ensure that marketing technologies are being utilised in full, offering suggestions for improvement when needed.General Set an example with regards to the Phacilitate culture, team ethic, positivity, energy, and support structures that we pride ourselves on. Engage with the marketing community in Clarion to learn and share best practices and bring new learnings to the Phacilitate team. RequirementsKnowledge, Skills & Behaviour: Previous experience in a similar role with a track record of planning and executing successful year-round marketing campaigns across multiple marketing channels. Knowledge of advanced therapies/life science market preferred, but not essential. Excellent knowledge of best practices across email, social media, paid media, websites, and conversational marketing tools. Experience of budget management. Outstanding attention to detail and flawless copywriting and proofing skills. Strong analytical skills with the ability to interrogate data and draw conclusions. Excellent communication and presentation skills, with an ability to convey ideas clearly and succinctly to key stakeholders. Proven track record of translating data and insights into an actionable marketing strategy. Solid understanding of the digital media landscape. Excellent time management and the ability to prioritise tasks and meet deadlines. Commercially minded and motivated to exceed targets. Self-motivated, naturally curious with a strong sense of personal accountability. A proactive thinker with a “can do” approach and who uses initiative. Proven ability to learn new tools and software quickly and independently. The ability to motivate and inspire the wider team. ValuesThis is a rare opportunity to join an ambitious team with an ethos on building success through collaboration with each other and with customers. We are looking for an individual whose personal values align with ours. These are: We bring our authentic selves to work. We treat each other and ourselves with respect. We deliver on our promises. We live into our growth mindset. Our values set us apart from others. We lead by example by creating an inclusive environment, that empowers our team, business and community to thrive. We are guided by the Phacilitate vision of improving commercialisation journeys for every biotech working in advanced therapies, and when you work with us, your voice will play a key role in helping us work towards this. If these values sound like you and is a culture that you’d enjoy being part of, then we’d love to hear from you. Benefits 25 days’ holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Celebration day off (e.g. birthday, Diwali, Eid, etc) Summer Hours in August (3pm finish on Fridays) Helping Our World (HOW) Days – one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP) Mentoring Programme Subsidised Café Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination – offered on site once a year for all employees