Jobs in London - Digital Marketing Manager • North West London

Company: Integral Memory Plc

North West London

Digital Marketing Manager The Role As the Digital Marketing Manager you will take full ownership of all digital and e-commerce activities, managing and growing a Digital Marketing and E-Commerce team across all our target markets and through all digital channels. You will be responsible for building and implementing a broad, strategic digital vision for both divisions of the business.This role is an opportunity to play a key role in the digital transformation and become a crucial part of the business going forward. You will be leading and managing the marketing team, while working closely with the Marketing Manager who will lead traditional marketing communications and trade marketing activities. Responsibilities: Marketing strategy and execution Agree and execute the digital marketing vision for the business, developing a digital marketing and e-commerce strategy, and leading on its implementation. Implementation, management, and analysis of Google/Bing search, Ads, PPC, SEO, Keywords etc. for agreed product ranges and maximising natural search. Develop and take ownership of the brand and its values. Work in conjunction with the Head of Amazon (E-Commerce) across our target markets. Digital Marketing Take responsibility for the design, performance, and continuous improvement of all digital / web public platforms and assets (including the websites) to reach a wider audience and establish an ever-increasing online presence.Develop, implement, and manage online marketing strategies to promote our products using various digital channels, to capitalise on e-commerce opportunities.Leverage the internet and technology to reach and engage target audiences, drive conversions, and achieve business goalsPerform market research, strategize with other marketing professionals and create content to aid in the success of marketing campaignsPlan and oversee the execution of all web, SEO, database marketing, email, social media, and display advertising campaigns E-commerceBuild B2B, B2C and D2C e-commerce strategies in selected countriesImprove SEO, PPC, Google ads and other e-commerce methodologies to improve reach and exposureIdentify audiences and customer groups, establishing strategies to engage with and encourage engagement in all our sales channelsBuild and execute individual strategies for specialist markets like electricians, installers, distributors, specifiers, etc to drive sales Marketing analysis / Data In tandem with the Marketing Manager, oversee, and take responsibility for implementing and managing data management, CRM and reporting strategies with the team and business leadersCreate marketing KPIs and provide monthly reporting to senior management to track progress in meeting our strategic goals.Be accountable for measuring, analysing and reporting marketing campaign resultsEnsure that marketing campaigns are carefully considered, planned, costed and monitored for successAnalysis of marketing data and reporting of trends, producing insight reports and feeding back strategic information for capitalising on opportunities and ironing out problems pro-activelyResearch competitors and report on trends, new developments and useful information to help differentiate Integral in all relevant markets Requirements At least 5 years of digital marketing experience with experience at senior/leadership level, ideally supported by a relevant degree-level qualification and a professional qualification like CIMA, or similar professional accreditationStrong commercial awareness skills, an aptitude for conducting competitor analysis and an ability to truly understand products and their target customers A strong track record in both B2B, B2C and D2C, from an e-commerce background Demonstrable ability to build, lead and manage teams within a fast-growing business Demonstrable experience in the delivery of successful digital marketing campaigns throughout the marketing funnel Experience with Google Analytics, Google Tag Manager, conversation optimisation, SEO, PPC, Google AdWords, Bing, etc. Professional experience working with Social Media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) Experience of managing product/price/data feeds (e.g. ICECAT, CNET, etc.) Experience of automation tools is a plus (e.g. Hubspot, Marketo, etc.) Enjoys taking on responsibility, shows strong initiative, and isn’t afraid of challenging the status quo A passion for innovation, someone who is looking to constantly improve and wants to bring new ideas Creativity, strong brand vision and entrepreneurial flair A ‘hands on’ approach, someone is can both create strategy and dive into implementation Entrepreneurial flair, a commercial mindset, and a drive to take on responsibility, grow a team, and solve problems. A proven record of accomplishment of building and developing high performing marketing teams within growing businesses.Have a good understanding of how to manage and utilise dataEffective time management skills and the ability to multitaskHigh competence in project and stakeholder managementExcellent interpersonal, written and oral communication skillsA ‘hands on’ and practical approach, acts strategically whilst leading and directing on execution and implementationThe Company: Integral Memory PLC is a long established and fast-growing technology company founded in the UK over 30 years ago which has grown into a highly successful and financially independent international business with offices in London (Wembley), France, and Holland and a presence in Spain, Portugal, Italy and Germany. Integral has two divisions: Memory Division – We sell a variety of memory for a wide range of uses and applications including Computers, Mobile Phones, Cameras, Servers, Drones, Gaming Memory, Dashcams, Military, and Industrial etc. Our customers include retailers, e-tailers, computer resellers, the NHS, education providers, top photographers, gamers, governments and more. LED Lighting Division – We sell a variety of lighting products for a wide range of uses and applications including for home, business and industrial applications. Our customers include wholesalers, retailers, e-tailers, education and health systems, local governments, developers, and more. Our award-winning products are sold by resellers in more than 50 countries worldwide and trusted by large corporates, government departments and educational institutions. The company has recently undergone an exciting digital transformation programme and rolled out a new e-commerce platform across the UK and Europe with further plans to expand to the US. Also, as part of our ongoing digital transformation and continued investment into our marketing function we’re enhancing our B2B and B2C digital experience thought content, SEO and PPC campaigns as part of a push and pull strategy as a marketing driven business. The Company: Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe. Integral Memory Division: The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability. Integral LED Lighting Division: From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions. ­­­­ Powered by JazzHR