Jobs, fresher vacancy - Senor Manager Website and Demand Generation • UK

Company: EcoVadis

UK

Job DescriptionWe are seeking a highly skilled and visionary Web Strategist to lead the evolution of our digital presence. This pivotal role will be responsible for defining, executing, and continuously optimizing our web strategy to achieve ambitious marketing goals, drive significant business growth, and cultivate an exceptional brand experience for our global audience. What You'll Do:Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization. Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer.Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements.Conduct UX and customer research to inform web design and architecture.Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date. Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements.Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions.Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements.Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Build the strategy to support international markets that addresses unique content and translation requirements.Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns.Build campaign landing pages as needed.Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices.Partner with agencies or freelancers as needed.