Jobs, fresher vacancy - Market Research and Digital Marketing Officer • Gloucestershire

Company: Follis Healthcare

Gloucestershire

We are looking for a dynamic and analytical Market Research and Digital Marketing Officer to support our business development and marketing strategies. This dual-focused role involves conducting market research to identify trends and opportunities, while also leading and executing digital marketing campaigns that enhance our brand visibility and customer engagement across digital platforms. Key Responsibilities Market Research: Conduct qualitative and quantitative research to identify target audiences, market trends, and customer behaviourAnalyse competitors and industry developments to inform business strategyCollect and interpret data from surveys, focus groups, social media, and online analytics toolsPrepare research reports and presentations for internal stakeholdersMonitor market developments and make recommendations for new service areas or marketing approaches Digital Marketing: Develop, implement, and manage digital marketing campaigns across platforms (e.g., Google Ads, Meta Ads, LinkedIn, etc.)Create engaging content for social media, email newsletters, blogs, and website pagesMaintain and update the company website, optimising content for SEO and performanceTrack, report, and analyse campaign performance using tools like Google Analytics, Meta Business Suite, and CRM systemsManage email marketing campaigns and audience segmentationSupport brand development and ensure consistency across all digital touchpoints Person Specification Essential:Proven experience in a similar role involving both market research and digital marketingStrong knowledge of digital marketing tools and platformsExperience using CRM systems, Google Analytics, Google Ads, Meta Ads Manager, and email marketing toolsExcellent written and verbal communication skillsStrong analytical skills and attention to detailAbility to work independently and manage multiple tasks Desirable: Degree in Marketing, Business, Communications, or a related fieldExperience in B2B marketing Working knowledge of SEO best practices and content management systems (e.g., WordPress)Graphic design or video editing skills (e.g., Canva, Adobe Suite) Benefits:Pension scheme, holiday allowance, hybrid working options, training and development opportunities