Jobs, fresher vacancy - Senior CRM Manager • UK

Company: ASOS

UK

Job DescriptionThe CRM Team forms part of the Customer Growth department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.Always thinking data-first, the Senior CRM Manager will help to develop and deliver the customer-centric strategy across our owned marketing channels. They will do so by leveraging CRM insights, technologies and best practice. They will work closely with many teams including Customer Marketing, Trade, AMG, Insights, Audience Targeting and of course their own team CRM.This role is responsible for leading and overseeing the delivery of CRM campaigns and projects, ensuring operational excellence, and driving continuous improvement across the CRM programme. As a senior manager, you will act as a key contributor to CRM strategy development, owning day-to-day delivery, managing stakeholder relationships at all levels, and ensuring your team operates effectively and with clear accountability.This role reports to the Head of Organic and Lifecycle Marketing.The DetailsDevelop a Multi-Channel Communications Strategy: Craft and execute a data-led communications plan across email, push, in-app, SMS, and on-site channels to drive engagement with targeted customer segments.Oversee Day-to-Day Operations: Lead the end-to-end delivery of multi-channel campaigns, ensuring timely execution, high quality, and strong collaboration across teams. This includes scoping the initial requirements and briefing the creative and content teams, through to data mining, audience building, deployment of the comms and the granular reporting which is shared with all activity stakeholders Leverage Data-Driven Insights: Use customer and campaign insights to identify opportunities, guide strategic decisions, and continuously improve channel performance.Implement Testing and Optimisation: Champion a test-and-learn experimentation approach to refine messaging, targeting, and creative to optimise comms effectivenessLead Cross-Functional Projects: Lead complex CRM projects, ensuring strategic alignment, managing risks, and driving outcomes that support wider business priorities.Embrace Innovative Tools and Techniques: Stay ahead of CRM tech developments, adopting new tools and processes to improve efficiency and effectiveness.Develop an In-Depth Knowledge of Our CRM Tools and Tech: Learn how our CRM technologies work to solve technical issues, identify efficiencies, and improve campaign delivery processes.Proactively Support Business Goals: Understand broader business challenges and suggest CRM initiatives that help address them and drive commercial impact.Foster Strong Team and Stakeholder Relationships: Build solid relationships with cross-functional teams in the Customer Growth department and wider departments to enable the successful delivery of the Customer Growth vision together Manage, Mentor, and Develop the Team: Provide clear leadership and direction to the CRM team, ensuring accountability, performance, and development. Act as a role model, fostering a high-performing, engaged, and inclusive team culture.Support a Diverse and Inclusive Culture: Contribute to an inclusive, supportive team environment by embedding Diversity, Equity & Inclusion principles.