Jobs, fresher vacancy - CRM & Retention Manager (Republic of Ireland) • UK

Company: Gousto

UK

Job DescriptionRole: CRM & Retention Manager Location: London We’re looking for a CRM & Retention Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.Reporting to the Senior CRM Manager, you will be an integral part of the Irish Growth & Retention team.This is an exciting opportunity to make a significant impact in our first international market. While this role is based in London, you must be willing to travel between the two locations (Dublin and London) at least three to four days per month. What You’ll Be DoingDeveloping and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our ROI customersDesigning and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagementStrategising and executing compelling A/B tests to enhance performance across customer lifecycle stagesCollaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive a best-in-class customer journeyOwning the ROI marketing calendar, ensuring timely execution of campaigns and lifecycle initiativesAnalysing campaign performance, monitoring key metrics, and using insights to drive continuous improvementChampioning the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagementSegmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness Who You AreExperience in, and a deep understanding of, the Irish market is essentialProficiency in Braze for executing and optimising multi-channel CRM campaignsStrong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)A strategic and analytical mindset, with the ability to measure impact and drive continuous improvementStrong project management skills, capable of handling multiple priorities in a fast-paced environmentA team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownershipHigh attention to detail with a logical and efficiency-driven approachA customer-centric marketer with a passion for creating engaging, high-impact communicationsAwareness of CRM trends and best practices, with a drive to advocate for process improvements