Jobs, fresher vacancy - Copywriter • UK

Company: BlueOptima

UK

Job DescriptionCan you create original content and craft persuasive copy that drives conversions across landing pages, emails, and ads? We're looking for a talented B2B Copywriter to join our Demand Generation team and play a crucial role in fueling our marketing and sales success.Landing Page, Funnel & Website Copywriting:Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions.Develop and refine website content for key pages (ad hoc/as needed) to improve conversion rates, user experience, and support SQL generation.A/B Testing and Optimization:Develop and refine copy variations (e.g., headlines, CTAs, body content) for rigorous A/B testing across all digital assets.Analyze performance data to iterate on copy and continuously improve conversion rates.Advertising Copy Development:Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion.Email Campaign Copy:Create and optimize email content (e.g., nurture sequences, newsletters) for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions.Customer Insights and Research:Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective.SEO-Driven CRO Copywriting & Thought Leadership:Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs, while combining product know-how, brand voice, and SEO keywords into a coherent whole.Create engaging organic social media posts to build our brand community, distribute content, and drive traffic.Strategic Content & Reporting:Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership.Craft insightful LinkedIn posts for key personnel.Foundational Messaging:Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice.