Jobs, fresher vacancy - Onsite Content Marketing Manager • UK

Company: ASOS

UK

Job DescriptionOur customers mean everything to us. In fact, we're obsessed with them. And, as we continue to evolve, the one thing that remains constant is that we'll always keep this customer obsession at the core of what we do. With the EU Market teams, we are tunnel vision on growing our local relevance in our key markets, rewiring our content strategies around customer mindsets and local trends. We connect with our audience through rich editorial and creative content, all of which contributes to our positioning as a global fashion destination.As part of our EU Content Team, you'll need to respond to our customers' ever-changing interests, passions and tastes. This means being proactive and keeping ahead of the curve when it comes to innovation, fashion and creativity.The Details Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process, enhancing agility and responsiveness to deliver homepage refreshes and reactive changesSupport Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan, ensuring alignment with ASOS Europe’s business objectives and key seasonal momentsCustomer Mindset: Finding the balance between social native content experience and behaviours, whilst fulfilling customer expectations of a retail platformEnhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content, understanding the performance of linked curated categories, pop pages, and categoriesBenchmark Reporting: Be a super-user of Contentsquare, working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK, US, DE, and FR markets, using insights to recommend optimisations for the onsite experienceLead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages, leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams, central content teams, and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvementsTeam Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives, conducting one-on-one meetings, and training sessions. Foster a supportive environment that promotes continuous learning and professional growthBuild Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives