Jobs, fresher vacancy - External Communications Manager • UK

Company: Smiths Interconnect

UK

Job DescriptionOur approach to communications focuses on understanding our customers and stakeholders to ensure we:engage and drive loyalty with consistent and deliberate messagesdesign intentional and meaningful interactions through a variety of channelsbuild the brand and profile with relevant and considered contentdrive different buying decisions and purchasing outcomes The External Communications Manager is responsible for developing and executing communication initiatives that enhance our brand and further our engagement with key external stakeholders. More specifically this role will manage the externally facing website and social media channels, and ensure content is timely, accurate, and aligned with our voice and messaging strategy. The role will work closely with our internal specialist teams and advisers to coordinate campaigns, media relations, and content development, ensuring alignment with overall communication goals. In addition, they support internal communications by collaborating with cross-functional teams to ensure consistent messaging, promoting employee engagement, and aligning internal narratives with external communications. The ideal candidate combines strong writing, digital communication, and storytelling skills with a strategic mindset to effectively represent our brand and voice across all platforms. This role requires a deep understanding of both internal and external audiences and market segments, and an acute awareness of the channels and best practices, alongside understanding the current performance of the website and social media channels and making changes where needed to ensure they are impactful for the various target audiences. The role must partner and work collaboratively with both internal and external stakeholders and manage third party agencies and advisers to drive true value and collaboration. Responsibilities GeneralPrepare targeted and specific internal or external communication plans and content where neededOwn our brand and messaging with consistency across all channelsUnderstand the wider marketing landscape including events, trade shows and new product launchesBuild strong relationships with these technical and expert teams to find opportunities to collaborateWork closely with other Smiths communication teams to align messaging where appropriate Corporate CommunicationsPrepare press releases for senior appointments and other company newsBuild media relations including trade press around the company’s sector verticalsDesign and plan content around the annual calendar and key events Digital & Social Media ManagementOversee the content strategy, maintenance, and performance of the company website, ensuring information is accurate, engaging, and up to date, supporting the company’s business objectives.Manage SEO/SEM effortsUse digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimise online marketing spendTest the performance of landing pages, content, and product placementCoordinate with marketing and communications to align online activity with broader campaign initiativesManage the organisation’s social media presence, including content creation, scheduling, monitoring, and engagement across relevant platforms.Support executive communications and thought leadership for our social media channels.Track and report on key performance metrics for website and social media, using insights to inform future content and campaigns. Agency CollaborationServe as the primary point of contact for the organisation’s appointed communications/PR agency.Brief the agency on campaigns, initiatives, and priorities; review and approve content and proposals.Coordinate joint planning, timelines, and deliverables to ensure alignment with internal goals and messaging. Internal Communications (as a secondary responsibility)Support the creation and delivery of internal communications to keep employees informed, engaged, and aligned with company values and goals.Assist in drafting internal announcements, news stories, leadership messages, and content for internal platforms.Partner with HR and other departments to promote internal initiatives, events, and culture programmes.