Jobs, fresher vacancy - Senior Programmatic Analyst • UK

Company: Reach plc

UK

Job DescriptionWe are looking for a Programmatic Manager to help with the programmatic digital transformation at the UK’s largest commercial news publisher. You will play a critical role in maximizing programmatic revenue through yield strategy, open auction optimization, and deep engagement with the evolving ad tech landscape.You’ll maximize yield and commercial revenue across a complex advertising stack, and will manage and build strong relationships with SSPs, 3rd-party networks, ad tech vendors, and content recommendation platforms. We want someone who will help shape best practice, transformation and adapt to changes in the programmatic ecosystem, including supply & demand path optimization (SPO), audience addressability, and identity solutions.You’ll partner with internal teams (Legal, Data, Ad Ops, Product and Technical ) to align revenue initiatives with business goals, provide best practice, technical account management and troubleshooting support, and will analyze performance data to identify trends, forecast revenue, and recommend actionable improvements.This is a fantastic opportunity for a driven and analytical programmatic expert who is passionate about digital transformation, has excellent SSP/DSP and vendor relationships, and thrives in a fast-paced, data-driven environment.