DescriptionABOUT THE ROLEWe’re looking for a highly organised, proactive and tech-savvy PA/Office Manager to support our CEO and ensure the smooth running of our London HQ. This hybrid role blends traditional executive assistant responsibilities with creative and cultural impact - from using AI tools to streamline admin and workflows, to helping shape internal culture, and enhancing our social media presence.You’ll act as a trusted partner to the CEO, managing their schedule, communications, and priorities, while also taking ownership of internal office operations and social initiatives. This is a great opportunity for someone who thrives in a dynamic, people-driven environment and uses technology to drive efficiency and impact.This role will require a minimum of three days in the office (Tuesday, Wednesday, and Thursday), with flexibility to work a fourth day on-site when business needs arise. For example, to support visiting stakeholders on a Monday or Friday. RESPONSIBILITIESExecutive & PA supportManage the CEO’s diary, scheduling and prioritising meetings across multiple time zonesOversee inbox management - triaging emails, drafting responses, and maintaining efficient communication on behalf of the CEOLeverage AI tools (e.g. for scheduling, summarisation, research, drafting emails and workflow automation) to streamline administrative tasks and boost productivityPrepare documents, presentations, and reports to a high standardAnticipate needs, manage competing priorities, and maintain a calm, solutions-focused approachHandle confidential information with professionalism and discretionOrganise and coordinate meetings - including agenda creation, note-taking, and action trackingPlan and manage domestic and international travel logisticsEnsure professional and polished setup for meetings with clients, partners, and board members.Social Media & Brand SupportSupport the CEO in developing and maintaining an authentic, consistent social media presence (especially LinkedIn)Collaborate and coordinate with internal teams to draft and schedule LinkedIn and Instagram content covering business updates, thought leadership, and company milestones etc.Contribute to SINE’s brand visibility and employer brand through creative content and storytelling initiatives.Office & Culture ManagementOversee the smooth day-to-day running of the London office, including facilities, suppliers, and maintenanceRepresent SINE in tenant meetings and manage any follow-up actionsMaintain a well-stocked, organised, and welcoming workspacePartner with the People Team to plan and deliver team events, socials, and offsites that strengthen culture and connectionSupport the implementation of health, safety, and wellbeing initiatives across the officeCoordinate onboarding logistics for new starters, including desk setup and IT equipmentSupport ad-hoc internal projects, such as sustainability, inclusion, and operational efficiency initiatives.ABOUT YOUAs part of our dynamic team, you’ll need to demonstrate the following experience & skills:1+ years PA experience (working with leaders in different time zones is desirable)Demonstrable AI literacy - using AI tools (e.g. ChatGPT, Notion AI, or automation platforms) to improve efficiency, communication, and output qualityExperience (or strong interest) in social media management and content creationExperience (or strong enthusiasm) for contributing to team culture and events in a fast-paced, collaborative environmentOffice management & event planning experience is desirable but not essentialStrong organisational and time management skills with the ability to juggle multiple prioritiesExcellent written and verbal communication skills, with a professional and personable toneDiscretion, emotional intelligence, and trustworthiness in handling sensitive informationConfident use of Microsoft Office and/or Google WorkspaceA proactive, can-do attitude with curiosity and creativity in problem-solving.BENEFITS25-day holiday allowance excluding Bank Holidays (plus extra time off over the Christmas period) and one extra day’s holiday accrued for the first three years of serviceCompetitive salary - verified annually through external benchmarking analysis3pm finish on a Friday - subject to business requirementsEnhanced family-friendly and personal leaveHealth cash plan (after 3 months service) Employee assistance programmeWorking from home equipment allowanceOccasional free tickets to live eventsAn incredible office environment in the heart of Fitzrovia with neighbourhood discounts on local restaurants, health and wellbeing and shoppingAn active social events calendar and opportunity to input into the social calendarOpportunities to help further shape the business culture and agency benefits.LOCATIONOur stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. ABOUT US SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York. We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience. We prioritise our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mould and strives for excellence. Today, SINE Digital stands as a collective of fun, passionate, and curious disruptors dedicated to making a mark on the brands and people we work with every day.At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we’re here to ensure you have what you need to show up as your best self.
Updated: 21 October 2025
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