Jobs, fresher vacancy - Senior Marketing Performance Analyst • UK

Company: The Rank Group

UK

Job DescriptionWe are seeking a highly skilled and versatile Senior Marketing Performance Analyst to join our dynamic and data-driven centralised Analytics department.This role supports the Grosvenor venue business, and as Senior Marketing Performance Analyst, you'll be part of a progressive team embedding predictive insights and marketing effectiveness analysis into every stage of the marketing campaign lifecycle.You will be responsible for driving insightful performance analysis to optimise business marketing outcomes. This role is about more than reporting, it’s about storytelling, rapid experimentation, and driving smarter marketing decisions.You'll partner closely with Marketing, CRM, Customer Intelligence, and Data teams to ensure every campaign is rooted in actionable insight, and every customer marketing journey is an opportunity for growth.Accountabilities included: Deliver fast, insightful analysis of marketing performance to optimise future activitySupport the creation and testing of predictive models and customer segmentation strategiesDrive continuous improvement in CRM outcomes and customer personalisation effortsDesign and maintain intuitive performance dashboards for marketing teamsTranslate customer and campaign data into clear, strategic recommendationsSupport a culture of experimentation and insight-led decision-making within marketing