Jobs, fresher vacancy - Product Marketing Manager • UK

Company: BlueOptima

UK

Job DescriptionWe are seeking an experienced Marketing professional to join our team and run a transformative user acquisition and retention process. Working closely across the Revenue and Product teams, you will be focused on bringing insights from the market to help educate and refine our product and sales strategy, delivering clear, compelling messaging that will differentiate us from our competition and create value perception for our customers, and deliver multi-channel campaigns to educate customers on new products whilst increasing usage for our core product streams. Your success will be deeply tied to user engagement, fostering a customer-centric environment where usage and retention are paramount. Join us in redefining how our product interacts with its users and plays a part in their success to transform to high performing software development organisations.Roles and Responsibilities:User Content Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and revenue enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.Marketing Collateral: Coordinate with the wider marketing team to develop revenue enablement tools and resources, such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs, to empower the sales team to effectively position and sell our solutions.Customer Success: Collaborate with the customer success, product and revops teams to gather customer feedback, success stories, and testimonials. Leverage customer insights to refine product messaging and identify upsell/cross-sell opportunities.Metrics and Reporting: Define key performance indicators (KPI’s) and track marketing campaign effectiveness, product adoption, and customer usage and retention. Provide regular reports and insights to the management team.Contribute learnings and ideation to help build and evolve our wider brand strategy and initiatives.