Jobs, fresher vacancy - Performance Marketing Manager • UK

Company: Experian

UK

Job DescriptionWe're looking for a Performance Marketing Manager to join the Acquisition team in which you will forecast, plan and increase performance marketing activity across Experian's consumer site. Reporting to the Head of Performance Marketing, your responsibilities will include:Trading meetings: You will contribute performance updates and analysis on key performance metrics for weekly trading meetings with senior stakeholders. Lead weekly trading calls with the wider eCommerce and Finance teams.Performance analysis: Rigorously monitor performance across all performance marketing channels. Proactively provide detailed insights and updates into channel or product level performance and test results.Forecasting: You will collaborate with teams across the consumer business to develop and produce accurate monthly and daily forecasts for our core KPIs. Track performance against these forecasts and identify opportunities for revenue growth. Collaborate with Finance teams in annual/quarterly planning.Create and own a testing framework: Support the Acquisition team to prioritise and analyse AB tests, with a view on the longer-term performance and revenue trajectory. Create and review testing roadmaps and analyse the results and share them with the wider team.Conducting deep dives: Deeply understand performance and external demand and market dynamics to investigate performance changes.Identifying opportunities: Inform our long-term strategy and short-term commercial opportunities through analysing our performance marketing trends. Analyse gaps in our channel set ups and inform our audience strategy.Automate reporting: Work with multiple internal and external (agency) teams to scope, create and improve performance reporting for the Acquisition team.