Jobs in London - The Subscriptions Growth Manager • Central London

Company: The Spectator

Central London

The Subscriptions Growth Manager (SGM) is the central coordinator of subscriptions campaigns, ensuring that nothing across the funnel is missed or overlooked. At any given time, the SGM knows exactly what campaigns are live on every title, what winback offers are running, and which messages or levers are performing best. Their role is to bring clarity and structure: establishing weekly, monthly, quarterly and annual funnel plans, tracking performance, and ensuring that learnings are applied consistently across titles.Building on the strong systems now in place, this role is about capitalising on those foundations — creating clear funnel strategies, delivering high-quality creative, and ensuring that each title benefits from shared best practice while maintaining its unique editorial voice, geography and style.Reporting directly to the Chief Marketing Officer (CMO), the SGM also has a functional reporting line to the Director of Subscriptions (DOS), ensuring close alignment with execution and delivery across titles. The SGM holds a functional reporting line from the Title Subscriptions Managers (Spectator UK, UnHerd, and Spectator World/Australia) and from the Customer Service Team Lead, ensuring funnel plans are informed by on-the-ground performance and audience feedback.A key focus of this role is to act as the bridge between the Subscriptions team and Editorial, Design and Production. The SGM will respond to premium articles, editorial initiatives and major news/current affairs moments to create timely campaigns that convert readers into subscribers. This requires rapid turnarounds and agile management of the campaign process, ensuring opportunities are seized at pace while maintaining brand standards.The SGM also manages the relationship with the Paid Media Agency, ensuring spend is optimised, CPAs are healthy, and campaigns are delivering to target across channels. They are responsible for creative quality and funnel checkpoint performance — briefing, shaping and coordinating assets that the Title Subscriptions Managers then deploy across their respective titles.In practice, the SGM translates the subscriptions strategy set by the CMO into actionable funnel plans, works with the DOS to prioritise requirements, and ensures that best practice is surfaced and shared across titles.Responsibilities: Parity and nuance across titles: ensure campaigns deliver consistently strong results across all titles, while reflecting each brand’s tone, geography and editorial style. Paid media performance: manage agency relationships and ensure campaigns deliver effective CPAs, ROI and spend efficiency. Funnel checkpoint performance: monitor and improve conversion at each stage of the funnel, from registration to checkout to onboarding. Funnel planning and measurement: establish weekly, monthly, quarterly and annual funnel plans, and audit the long-term impact of campaigns on acquisition, ROI and retention. Creative quality and consistency: ensure all assets are visually strong, brand-appropriate and optimised for digital performance across formats (static, animated, video). Editorial responsiveness: act as the Subscriptions team’s point of connection with editorial, design and production, ensuring rapid-response campaigns are created around priority articles, initiatives and current affairs. Cross-title campaign delivery: coordinate rollouts across titles, ensuring parity of quality and best practice adoption. Audience insight and customer feedback: work with the Customer Service Team Lead to integrate audience data and feedback into campaign design, championing the customer and improving outcomes. Innovation in formats and channels: identify and test new creative approaches (e.g. video, new social formats) to keep campaigns fresh and effective. Requirements Minimum 2 years working on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting Hands-on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates A creative, collaborative mindset — with a strong eye for copy, design, and user experience Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups