Jobs, fresher vacancy - Senior Marketing Executive • UK

Company: Informa Markets

UK

Job DescriptionThis role is based in 240 Blackfriars, LondonKey ResponsibilitiesMarketing Strategy & Campaign Execution:Develop and implement multi-channel marketing campaigns to drive audience acquisition, engagement, and retention for Vitafoods Europe.Create compelling content and messaging tailored to target audiences across email, social media, PR and other digital platforms.Collaborate with internal teams and external agencies to ensure consistent brand positioning and impactful marketing strategies.Build relationships with media partners and work with the Marketing Assistant to develop a strategy which enhances brand visibility, expands audience reach and amplifies the campaign. Work with the Senior Marketing Manager and Marketing Operation Manager to brief event registration, assisting with testing, email set up and registration monitoring. Support the Marketing Assistant with the set up and management of advocacy tools Feathr and Ingo, ensuring set up is accurate and the tools are optimised throughout the campaign. Project Management:Take full ownership of assigned marketing projects, from planning and execution to monitoring and reporting.Manage timelines, budgets, and deliverables to ensure projects are completed efficiently and effectively.Coordinate with cross-functional teams, including sales, event operations, brand and sponsorship, to align marketing efforts with event goals.Data Analysis & Reporting:Monitor campaign performance and analyse data to identify trends, insights, and opportunities for optimisation.Segment data for targeted email campaignsPrepare detailed reports on marketing KPIs and ROI, presenting findings and recommendations to stakeholders.Stakeholder Collaboration:Work closely with the event team to understand objectives, audience needs, and market trends.Build strong relationships with the brand, content sales and sponsorship and event operations teams to ensure that projects are delivered in line with key objectives.Be part of an award-winning marketing team that values innovation, collaboration, and excellence.Take ownership of your own projects and develop your skills in project management and strategic marketing.Work on Vitafoods Europe, a flagship event in the booming nutraceutical industry, now hosted in the dynamic city of Barcelona.Enjoy opportunities for professional growth and career development within Informa, a global leader in events and publishing.Where You'll WorkOur team is based in central London, with stunning skyline views. We work in the office three days a week.