About UsTilly Sveaas is a fast-growth, founder-led, London-based jewellery brand that’s celebrating its 10 year anniversary in 2026. As a small and dynamic team, we’re looking for someone who is an all-rounder that’s excited to roll up their sleeves, combine creative strategy with day-to-day execution, and help us bring our brand story to life across multiple channels at a key moment for the business.The RoleAs Marketing Manager, you will take ownership of marketing activity that drives awareness, brand equity & new customer acquisitions, working closely with the Founder and Head of Creative, reporting into the Brand Director. This is a varied, hands-on role where you’ll balance planning with execution, as well as insightful reporting & analysis.RequirementsKey ResponsibilitiesSocial Media: Manage and grow Tilly Sveaas’ organic social media presence across Instagram, TikTok and other relevant platforms, focussing on driving reach & engagement through creative & inspiring content. Working with Head of Creative on content planning & creation, and handling posting/scheduling, community management and weekly/monthly reportingInfluencer Marketing: Identify, outreach and manage relationships with influencers and creators to deliver impactful campaigns, both directly & via affiliate platforms such as ShopMyPartnerships: Propose & bring to fruition brand partnerships that drive awareness, engagement and sales - working closely with the Founder to determine which partnerships will align with brand objectives & pillarsRetention: Manage & oversee CRM channels (primarily Direct Mail and Email) to achieve retention targets. Plan the newsletter calendar as well as owning automated email campaigns with considered segmentation, ensuring strong customer engagement & performancePR: Manage PR agency, supporting on press pitching and outreach, ensuring they have assets, product information & imagery to secure coverage (from product placement to features)Paid Marketing: Oversee relationship with paid marketing agency to ensure all paid social and PPC activity aligns with brand objectives and delivers strong performance. Collaborate closely with the in-house creative team to brief and supply a steady flow of on-brand assets that drive engagement and conversionCopywriting: support Creative team in composing copy for social posts, emails, press releases and onsite campaignsReporting: Track and analyse campaign performance & brand channels, providing insights and recommendations on a monthly basis, as well as ad hoc analysisAbout You3–5 years of marketing experience, ideally within fashion, lifestyle, jewellery, or consumer brandsA hands-on marketer who’s comfortable moving between strategy and execution and has experience working across many areas of marketing, from performance through to brandStrong organisational skills with the ability to juggle multiple projectsStrong understanding of social media trends and influencer culture, ideally with experience using platforms such as ShopMy or LTK and tools such as Iconosquare, SproutSocial or LaterExcellent copywriting and communication skillsExperience with email marketing platforms (Klaviyo preferably)A creative thinker who’s data-driven and results-orientedComfortable working in a small, fast-paced team where you’ll have real ownership and responsibilityBenefitsCompetitive salary: £35,000-£50,000 DOE25 days holidayThe opportunity to shape and grow a brand in an exciting stage of its journey.A creative, collaborative, and supportive team culture.Private healthcare with BUPA60% staff discountHybrid working environment, office located in Chelsea, SW10
Updated: 24 November 2025
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