Jobs, fresher vacancy - Digital Marketing Specialist – Websites • UK

Company: Informa Markets

UK

Job DescriptionThis role is based in our 240 Blackfriars Road (UK) office; however, we are open to candidates based in Amsterdam, Netherlands.We're looking for a talented Digital Marketing Specialist – Websites to join our dynamic team at Informa Markets Food, with a start date of January 5, 2026. You'll be the driving force behind 15+ websites across our event and digital product brands, ensuring they deliver exceptional user experiences while maximizing performance.Reporting to the Senior Digital Marketing Manager, you'll collaborate with our marketing teams to transform website visitors into event attendees, boost ticket sales, increase exhibitor revenue, and enhance attendee quality.What You'll DoWebsite ExcellenceUpdate and maintain website content to ensure accuracy, quality, and brand consistencyHandle content update requests from team members, applying SEO best practicesEnsure all content meets our high standards for user experiencePerformance OptimisationPartner with our SEO agency to implement recommended optimizationsStay ahead of the curve with LLM optimization techniquesDesign and execute A/B tests using VWO to improve conversion ratesSet up and manage tags in Google Tag Manager to track campaign performanceAnalytics & InsightsCreate and share GA4 reports on website performance and user behaviorIdentify optimization opportunities based on data analysisProvide actionable insights to the wider team2026 CMS Migration ProjectWork closely with our migration team to ensure a smooth transitionOptimize website performance throughout the migration process