Jobs, fresher vacancy - Social Media & Community Manager • UK

Company: Mintago

UK

Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.If you're the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging," loves building genuine connections at scale through AI & automation, and gets genuinely excited about turning financial complexities into content people actually want to engage with - this role is for you!We're looking for a social storyteller who doesn't just post content - but sparks conversations. Someone who can break the B2B mould while staying true to our mission of financial empowerment.ROLE DEFINITION:You'll be the voice and bridge between Mintago and our audience - cultivating engaging content in all formats and genuine relationships across platforms while turning insights into actionable feedback for our product and marketing teams.You'll be our chief conversation starter, community whisperer, and the person who makes sure Mintago never sounds like every other fintech company. Think of yourself as part creative director, part AI & algorithm guru, community therapist, and trend forecaster.This is a creative, hands-on role where you'll build brand presence, foster engagement, and help our founders establish thought leadership in the financial wellbeing space.This role is of a strategic storyteller. The ideal candidate is insanely creative, tech-savvy, has impeccable communication skills and is not afraid of being the face of the brand. What excites you:Turning a financial topic into a LinkedIn post that feels relevant for our audience has lots of genuine commentsSpotting the exact moment a trend peaks and riding the wave perfectlyBuilding authentic relationships with our audience who become genuine brand advocatesCreating content that makes people stop scrolling and share with colleaguesTurning customer pain points into conversations that actually help peopleUsing AI & automation to reach scale beyond core channelsCreating repeatable playbooks and playing with paid budgets to boost your contentLearning and collaborating with the marketing team on cross-channel campaigns Being on a constant test and learn cycle, by measuring your performance, gathering insights and building new hypothesesWorking with some of the best media buyers in the industry to boost your organic reach with paid tacticsKEY RESPONSIBILITIES:1. Social Creative & Community BuildingDevelop and execute community strategies across LinkedIn, Meta, and review platformsFoster genuine two-way conversations, becoming the first to know what resonates with our audienceTransform review platforms into showcases of genuine customer love storiesIdentify and nurture brand advocates, creators, and ambassadorsMonitor community discussions and turn insights into actionable feedback for internal teamsTest new channels such as Reddit, Youtube or X. 2. Content That Breaks Rules (The Right Ones)Create thumb-stopping content that makes complex financial concepts feel simple, engaging and actionable for both our buyers (companies) and our users (employees)Develop our brand voice that's smart, helpful, and refreshingly humanSupport founder personal branding with content that showcases genuine expertise (not corporate fluff)Stay ahead of digital culture while knowing exactly when we should participate vs. when to sit it outKeep up with internet culture, tech trends, and know when to lean in or stay authenticSpot opportunities for creative campaigns that other B2B brands wouldn't dare try3. Community Experiences & EventsExecute online and offline experiences (AMAs, challenges, virtual hangouts, meetups)Organise virtual events and webinars that provide genuine value to our communityManage review platforms (G2, Trustpilot, Capterra) and encourage positive advocacyBuild opportunities for in-person events that can translate into online and vice-versa4. Analytics & StrategyTrack engagement metrics and community sentiment to identify growth opportunitiesConduct market research and competitive analysis for strategic insightsReport on community feedback to inform product development and marketing strategiesWHAT WE’RE LOOKING FOR:Essential:4+ years in community management or social media, preferably B2B SaaSDeep understanding of LinkedIn and Meta platform dynamicsExcellent written communication with a tone that's human, witty, and authenticDeep understanding of social monitoring and management platforms such as Hootsuite, Brandwatch, Buffer, BuzzSumoExtensive experience in providing strategic reporting beyond top engagement metrics, but correlating to the entire customer journeyCreative strategic thinking with ability to develop innovative engagement initiativesHands-on experience with utilising AI and automation to create, edit, and scale social campaigns (AI clips, comments, video snippets, creative, copy etc,)Comfortable in fast-paced startup environment, wearing multiple hatsExperience organising online events such as webinars, instagram live etc. Expertise in graphic design and professional video editing tools (Figma & Adobe, Capcut, Descript etc.)Ability to learn about and expertly communicate financial solutions and understand their implications.The X-Factor:Knowledge of SEO and content marketingNatural ability to make complex concepts accessible and engagingB2B Campaign examples that are genuinely uniqueHigh levels of comfort with prompt engineering and getting the best of AI to keep pace with content needs and stay productiveExperience utilising automation tools to scale your efforts (Make, Zapier, n8n etc.)Genuine curiosity about what makes online communities tickExperience turning community insights into business valueUnderstanding of internet culture with impeccable judgement on when to participatePassion for helping people improve their financial resilienceBenefitsYour choice of work kit (ThinkPad or MacBook Pro).Hybrid work (2 days in office)Budget for equipment to set up your home office.A flexible company discretionary unlimited leave policy + your birthday off.Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.A £300 yearly budget for your own learning and development.Mintago matches your pension contributions up to 4%Private medical insurance (provided by Vitality)Life insurance (provided by MetLife)Cash plan (provided by Medicash)Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)Access to retail & holiday package discountsAccess to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EVThe Selection Process30 minute initial call with our Head of People;30 minute functional call with our Head of Marketing;A Creative Challenge task to be presented in our offices to 2 of our Marketing team;A Behavioural Interview with 2 members of teams other than Marketing.We aim to get back to candidates within 1-2 working days of each stage being completed, and to have the selection process within 2-3 weeks since the first call, always keeping all active applicants updated. At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.