Jobs, fresher vacancy - Lead Insight Analyst UK • UK

Company: ASOS

UK

Job DescriptionWe're looking for a strategic, commercially-minded Lead Insight Analyst to drive ASOS’ business in the UK through uncovering high value insights about our customers, their behaviours and preferences, leveraging data to understand key drivers of business performance and profitability, and continually measuring the impact of initiatives to steer investment decisions.You'll be flexing your analytical skills to uncover actionable insights spanning a range of functions, working and collaborating directly with senior stakeholders. The ideal candidate will be innately curious, have a strong business acumen, a robust technical toolkit and a passion for fashion. This is a high impact role where your insights will directly influence and contribute to ASOS' success. You're not just in the driver's seat; you're the engine propelling us towards achieving our growth ambition. If you're the kind of analytical powerhouse who enjoys cracking tough problems and crafting ingenious solutions, this is where you belong.The Details Combine market, customer, marketing and assortment insights to drive a holistic picture of performance, proactively communicating key trends and opportunities to senior leadershipComplete exploratory data analysis and statistical modelling (e.g., regression analysis, clustering techniques) to propose innovative solutions on topics such as customer and product segmentations to help determine high impact actions and strategiesDive deep into customer data to gain a profound understanding of our audience, and use these insights to drive improvements in our marketing strategy, experience & offeringIdentify trends in performance, investigate drivers, and present findings to diverse stakeholders, articulating the “so what” by translating insights into strategic, actionable recommendationsDevelop methodologies to measure the impact of initiatives and tests across our site, marketing, price/promo, product assortment, delivery proposition, and other areas affecting our customer journey and operationsDevelop key metrics and dashboards to monitor business health, measure success and support strategic initiativesIdentify business growth opportunities based on customer insights and market trendsIndependently plan and prioritise work based on market strategy and priorities