Jobs, fresher vacancy - CRM Manager (FTC) • UK

Company: Inspired Thinking Group

UK

CRM Manager - 6 months FTCYou will be delivering relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love.  You could be managing the end to end delivery yourself – or working closely with our BU marketing teams - to deliver incremental value for the business and our members , behaviour change within the customer base, and a step change in how we reward our more valuable customers. You’ll be an adept CRM manager – used to collaborating across teams and maintaining a critical path. You’ll be comfortable marrying creative thinking and data to design communications – and you’ll constantly be looking to improve engagement and metrics. You could be executing our trading communications at pace - or redesigning our programmes of communications - you’ll thrive on variety and bring rigour and curiosity to our approach to CRM. KEY ACCOUNTABILITIES & RESPONSIBILITIES Own the end to end delivery of customer communications, including emails, and push notifications. Develop new, and iterate existing communications – to support support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base  Identify opportunities to enhance our processes and ways of working. Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement  Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities. Work closely with teams to align campaigns across other channels eg. onsite, paid and ATL.  Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings  Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards   Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes. Ownership of reporting and analysis requirements within the CRM team, being the key contact to supporting cross-functional stakeholders to drive continuous improvement.     Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated  Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications  Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)  KEY EXPERIENCE Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M&S from competitors Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things People & Leadership skills – communications, leadership and talent development skills. RequirementsESSENTIAL CRM background with demonstratable knowledge of CRM planning and delivery as well as end to end campaign management, ideally within retail.  Excellent communication skills, including proven ability to communicate and influence all stakeholder levels in a clear and concise manner. Ability to work both strategically and tactically to translate business requirements into effective delivery plans and roadmaps  Campaign Management/ Project Management experience Retail/ Loyalty experience   Data literate and numerically literate  Customer centric, with a good degree of commerciality  Experience in agency management  DESIRABLE Hands on experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) Understanding of HTML and producing emails through a user-friendly interface