Jobs, fresher vacancy - Head of Performance Marketing • UK

Company: Paired

UK

About PairedAt Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life.Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection.Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health. About The RoleWe're looking for a Head of Performance Marketing to help millions of couples discover Paired and build healthier, happier relationships together. You’ll be responsible for building and scaling a world-class performance marketing engine, with clear accountability for growth targets, budget efficiency, and experimentation. You’ll own paid acquisition, influencers and creative testing, partnering closely with brand, data, design and growth teams to ensure these channels deliver maximum impact across both our app and physical products.Reporting to the CEO, this role will play a critical part in bringing our mission to more couples.What Your Role EncompassesOwn and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiencyLead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance managementIdentify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendasPartner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical productsManage performance marketing budgets and external agencies or partners to deliver against targetsEstablish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiativesAct as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-makingRequirementsSignificant experience leading performance marketing for high-growth mobile application businessesDeep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scalingProven track record of delivering growth against ambitious targets while managing substantial budgetsStrong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environmentsExperience using performance channels to support long-term brand buildingStrong cross-functional leadership and communication skills, with the ability to influence at executive levelPassion for Paired’s mission to improve the quality of couple relationshipsExperience leading, coaching and developing high-performing performance teamsA valid UK working permit or passport (no sponsorship requirements)Able to commute to the London office at least twice a weekBenefitsYearly salary of £95-105KSignificant stock options25 days annual leave (+public holidays)Access to our London officeYearly learning budget of £1,000Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)Comprehensive health insuranceOpportunity to help millions of people with their relationshipsHiring processApplication Review: We’ll assess your qualifications, experience, and motivationInitial Call: A call with the CEO about your background and the roleTeam Interviews: Interviews with members of our performance marketing, growth, design and data teamsTask and Final Round: Complete a task at home and present it to the Exec team to showcase your skillsOffer: Finalise the details and get startedDiversity & Inclusion at PairedOur core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicityWe strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and productWe regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve