Jobs, fresher vacancy - Marketing Manager • UK

Company: Informa Markets

UK

Job DescriptionThis role is based in our 79 North St, Brighton and Hove officeWhat we’re looking for:This role is based in Brighton and will require you to come in 3 days a week.The Marketing Manager is the lead marketer across a portfolio of brands, which includes all products and services delivered within a portfolio of expo brands. This will include market-leading large-scale expo events (B2B trade shows).They will be responsible (working in partnership with Marketing Director) for setting, and then achieving, key marketing objectives (both metric and financial), and overseeing the execution of brilliant marketing campaigns to help achieve strategic objectives.They’ll be target led, with a background in B2B marketing within a commercial environment.Analytical in their approach, using evidence-led methodologies where possible to inform decision-making, the Marketing Manager will be ambitious for their portfolio, and comfortable working on numerous campaigns (and brands) at any one time. Agreed marketing strategies and tactics will be executed through detailed multi-channel tactical campaigns, which will be planned, created and then delivered in partnership with Marketing Executives / Marketing Assistants, or directly.Product knowledge is a vital part of this role, and as such the Marketing Manager will be expected to stay abreast of the key development and news stories that are relevant to the industries served by the brands in their portfolio. Role Accountability and Duties:1, Marketing planningConduct detailed analysis projects and asses the market conditions ahead of campaign launch.Generate actionable insights and identify key considerations, marketing opportunities and challenges.Participate in the creation of a detailed tactical marketing planning document, to include:Insights and metrics identified through marketing analysisData requirements (including segmentation)A robust budget, including cost-per-acquisition figures (per channel)Tactical considerations and recommendationsCampaign timelinesChannel specific activities, week to week, month to monthComms considerations (campaign phases or topics)Stage targets, both monthly and weeklyEvent partner marketing deliverables 2, Data preparation and planningThe Marketing Manager will work collaboratively on all aspects of data planning, including segmentation and personas.The Marketing Manager will be responsible for the audience brief deadlines being achieved. 3, Campaign executionThe Marketing Manager will be responsible for the campaign timelines being achieved, and the campaign’s overall execution. With support from Marketing Executive / Marketing Assistant.Ensure all marketing activities are accurately tracked (including conversions) and optimised, and proactively review tactical plans.Directly execute (hands-on) channel-specific campaign activities (where required).Create comprehensive copy documents (for specific phases of the campaign, or a full campaign) covering all assets across all channels.Budget management, including day-to-day management of the budget, including invoice processing. 4, Other Contribute to portfolio specific projects and initiatives.Share best practise with the wider Marketing team, including communicating marketing activities in meetings and preparing monthly reports.Attend external events and assist the Marketing Team on-site as required (including overseas events).Participate in special projects as required by the Marketing Director and or Senior Marketing Manager.Commission and/or write marketing copy as required.Commission / proof marketing collateral.Ensure event stakeholders are well briefed and kept updated on the progress of campaigns.Collaborate and contribute to multi-stakeholder portfolio projects and initiatives.Ensure brand guidelines are adhered to on all marketing assets.