Работа в Москве, вакансия - Head of Channel Mix Management • Москва - id383

Primary purpose of the position

To partner with other functional business leaders to steer the development and implementation of best in class channel mix strategies for dedicated categories of customers.

General duties and responsibilities

• Channel strategy planning (channel mix by clients) working with marketers during brand planning and identifying the best interaction mix to deliver the strategic objectives owned by marketing.
• Ensure proper execution through governance & coordination between marketing (e.g. producing content & briefs on time) & the channels.
• Operational planning & execution support: build with marketing & channels, then maintain throughout the year the plans driving execution in each channel.
• Performance monitoring: build the KPIs per campaign / per channel / overall to track interactions & mix performance share & formalize learning, to ensure continuous improvement.
• Channel expertise development.

Qualification/Skills

• University degree
• 5+ years successful work experience in managing and leading strategic projects gained with multinational companies (Pharma, FMCG)
• PMO/ project management profile, rigorous, designing and managing dashboards
• Omni/ multi-channel management experience – most likely acquired in FMCG channels
• Understanding of marketing strategies
• Deep knowledge of modern and traditional sales channels
• Experience in developing and implementation channel mix strategies
• Strong interpersonal and facilitating relationships/ skills
• Strong analytical skills, ability to manage multiple elements at multiple stages
• Strategic thinking – ability to organize affiliate thinking across the organization
• Fluency in English